Marketing 101: "None of your success will work unless you do."

“None of your success will work unless you do.”
That quote has been ingrained in my mind since I started AdLo in 2009. When I made the decision to invest my time, resources, and finances into my dream, I, like so many entrepreneurs, had no earthly idea where to start and how to reach out to grow my business. I felt as if I was drowning in a sea of marketing conundrums. And to make matters worse, my entire business model was marketing for other businesses! I knew all of the strategies, techniques, and tools that one would learn from working 80+ hour work weeks in the rigorous world of sales and marketing. But as I started to build the company, I very quickly found out that to effectively grow a business, the main ingredient required was one four letter word: WORK.
There are various ways to market and promote a product or service, most of which will be covered in later blogs, but I figured, with this being AdLo’s first official marketing blog, one thing has to be made clear- if you make that giant leap into entrepreneurship, that ever so risky step into relying on yourself to make a paycheck, no matter what innovative marketing strategies you implement, if you’re not prepared to work ten times as hard for twice as long as you did at your job, your chances for success are already dwindling.
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