Email Marketing Services

Bringing the power of email to your marketing strategies. Promote, educate, interact, and enlighten your customers through great visual email campaigns.

EMAIL MARKETING SERVICES

Strategy Session

We sit with you and gather all the relevant information for you email strategy and define your goals.

EMAIL CREATION

  • Design and layout of newsletter within your custom template
  • Format content/copy/text provided by client
  • Upload and resize images
  • Add links to images as necessary
  • Subject line design to maximize deliverability and open rate

FULL TRACKING

  • Schedule and send
  • Schedule to post on your social media pages
  • Access real-time, built-in results tracking and reporting functions

TEMPLATE DESIGN & LAYOUT

  • Select appropriate template and modify structure to compliment your brand identity
  • Using elements from your current website and marketing materials, customize the template to create an integrated, visually-cohesive design that truly reflects your business
  • Create color palette and select fonts within the system that reinforce your brand identity
  • Create artwork for header utilizing your logo, newsletter title, date and/or issue number
  • Create footer to include your contact information
  • Integrate links throughout to drive traffic to your website
  • Add links to your social media pages

Account Setup

  • Set up new client account within the AdLo Marketing Business Partner Console
  • Upload and segment client email list
  • Set email display and signature configuration
  • Creation of ‘welcome letter’ for new registrants
  • Creation of ‘forward to a friend’ emails
  • Configure Social Share bar

STRATEGY & DISCOVERY

  • Audit current marketing materials
  • Audit past email marketing activity
  • Develop calendar of topics to be covered in campaign
  • Determine objectives, frequency and basic content
  • Create master schedule & coordinate timing for maximum impact

OTHER SERVICES INCLUDE

Content Creation

Develop email content based upon client’s website content, marketing materials, raw copy and/or a Pink Sky Studios email content questionnaire.

Photography/Stock Images

To enhance design and complement your content.

List Maintenance

To include review of strategy and goals; list cleansing (updates, bounces, unsubscribes); list building and enrichment (through segmentation and targeting) list management (based on specific data); and campaign analysis & reporting.

Please Note

AdLo Marketing's Email Marketing services adheres to all regulations of the CAN-SPAM Act. If using email marketing solely, a list of email contacts must be provided. If list is unavailable, Social Media Marketing or a Marketing Tier Package must be used also. Service will be immediately discontinued if discovered that email list was purchased or that contacts did not 'opt-in' to receive correspondence.