FREQUENTLY ASKED QUESTIONS
WHAT ALL CAN ADLO DO FOR MY COMPANY?
AdLo Marketing Group is an all inclusive, custom marketing agency. We handle all aspects of business marketing and promotion. From graphics and print items to full scale marketing campaigns, when you become a client of AdLo's we handle your marketing in it's entirety. The main aspects of our marketing arsenal are:
Full Tactical Marketing Strategy
Graphic & Web Design
Social Media Marketing
Advertising & Public Relations
DO YOU HANDLES SALES OR NETWORK MARKETING?
Unfortunately no, we do not. Sales is often confused with marketing in essence, but actually it is a form of marketing. Our expertise is primarily Inbound Marketing, while also holding true to some traditional marketing approaches.
Since we do primarily utilize an inbound methodology to our marketing, we believe the best approach to our clients being successful is to have groups directly focused on sales and marketing individually. We DO however, use our marketing structure to aid sales departments and companies in organic lead generation and building custom marketing platforms to seamlessly integrate into existing sales funnels.
WHAT IS INBOUND MARKETING?
Inbound Marketing is a strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention. It's focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.
Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, inbound marketing attracts qualified prospects and builds trust and credibility for your business.
For more info on Inbound Marketing, click here.
HOW MUCH OF MY MARKETING WILL YOU HANDLE?
We'll work with as much or as little as you'd like us to! Our marketing services are all inclusive, and designed to help brands with any budget. So whether you're looking for individual services, like graphic or web design, or a full, all-inclusive marketing campaign, we have you covered!
WILL I OWN THE MARKETING MATERIALS THAT YOU CREATE?
Absolutely! 100% of the materials that we create on your behalf, such as graphics, content, advertising, marketing plans, etc., are sole property of your company and will not be used for any other brands.
SO WHY DO I NEED A MARKETING AGENCY FOR MY BRAND?
Swift changes in an industry make it impossible for a company to focus on customers, stay ahead of the competition, and know how to handle all of this at the same time.This is where AdLo Marketing comes in!
We offer knowledge, information, data, and systems to solve any marketing problem that a brand is facing. After researching with current and past clients, we've narrowed down 8 main reasons that businesses choose AdLo for their marketing needs.
Lack of Expertise- When you decide to run a business, the main reason is because you have a product or service that you're passionate about. Many times, however, that passion doesn't correlate to marketing. Many owners love what they do and are experts in their industry, but have no clue how to attract customers effectively, and keep business coming through their door.
Lack of Time- As a business owner, many times there seems to never be enough hours in the day. From interacting with customers and providing excellent service, to overseeing administrative duties such as payroll and overhead, usually there just isn't enough time to focus on managing an efficient marketing strategy to ensure that business keeps growing.
Lack of Experience- Newer business owners will find that once you step into entrepreneurship, you become an instant student. There are so many new things to learn and grasp, seemingly on the fly, in order to successfully operate a brand. This inexperience happens to everyone, so hiring a firm with experience and success is usually the best option for a new business.
Staffing Flexibility- Most of our clients state that in addition to the service and value added to their organization, most also chose the route of hiring a marketing agency simply because it's easier than bringing on new employees. When you find a company like ours that offers the same or better results than a department of marketing employees, while at the same time costing less overall, the decision is easy to make.
Objective Outside Opinions- A great benefit with hiring a marketing firm like AdLo is objectivity. A large catch 22 with owning a business is having in depth knowledge and passion about your brand and the industry that you're in. Having an outside company that is objective about your marketing and potentials threats is imperative to achieving success.
New Ideas- Along with objective opinions from a professional marketing agency, come an array of new ideas. Marketing is our life. We're constantly observing trends and market growth and interest and various industries. We introduced new and innovative ideas to progress our clients' marketing strategies to new heights.
Speed & Efficiency- We focus on marketing and marketing alone. Our goal is simply to showcase your brand to prospective customers, interact with them, attract them to your products and/or services, and help turn those prospects into excited buyers! Because that is our sole focus, we offer the quickest and most efficient services to our clients.
Compliance- A major part of the professionalism and top service that has made AdLo a well-known agency in the Dallas/Ft. Worth area is our high standard to growth and compliance. We work diligently in staying current with all changes in the marketing industry, including changes with search engine and social media algorithms, as well as new laws passed regarding advertising and business promotion.