WHAT IS SEO?

Search Engine Optimization, or SEO as it's commonly known, is using various strategies to ensure that a website appears high on search engines, such as Google, Yahoo, and BING. AdLo uses the latest strategies in make sure your brand ranks high for relative keywords for you industry.

How Visible is Your Site?

Customers who research using search engines before buying
95%
Customers who immediately contact a business after searching
91%
Search Engine traffic that goes to ORGANIC results
90%

Building Your Site through SEO

The more real estate you have on the SERP (Search Engine Results Page), the more impressions you make on a prospect, therefore you are more likely to be considered.

Ranking = Traffic = Leads/Conversions

 

Increase Visibility –SEO expands the brand non-brand organic traffic of your site’s reach. As your On page and Off Page rankings improve, more potential consumers will spot your brand.

Drive more relevant traffic to your site and increase the number of leads/transactions,

It’s important to optimize to stay competitive

SEO SERVICES INCLUDED IN OUR PACKAGES

All of our monthly SEO services will include:

  • Keyword Research
  • Keyword determination
  • LSI terms\
  • Competitive landscape audit
  • On-Page SEO execution
  • Meta Authoring
  • Landing Page Recommendations to ensure the most optimal converting and best user experience.
  • GA tracking implementation
  • Monthly dashboard reporting.

Our SEO best practices accommodate local and nationwide brands.

BEGINNER SEO SERVICES

Keyword Research & Analysis-Determine best performing brand /non brand keywords for most optimal and converting KPI’s
LSI -Determine Latent Semantic Indexing (LSI) terms. Determine supporting terms recognized by search engines through semantic correlation. Include with core keywords to incorporate in SEO on-page execution.
Topicality Analysis -Determine on page terms that to align with the topicality of your site’s page and over arching message for a better page and domain authority and relevant organic scoring.
Competitor Analysis -Uncover opportunities, determine difficulty score for SERP rankings along with competitive linking landscape.
Landing Page Recommendations to ensure the most optimal converting and best user experience.
Perform On-page SEO execution to site pages
We will optimize each of your site’s pages and run topical analysis as well as Keyword Density analysis to determine content and keywords you want to emphasize per page Optimizing (up to 10 keywords) :

On Page SEO:

  • Page Meta Titles.
  • Page Meta Keywords
  • Page URLs(page slugs).
  • Page Meta Descriptions.
  • Content & Header (H1-H4) tags
  • Optimize Image Tags.
  • Website Internal Linking Structure/ Optimization.
  • Full On Page Body Content Optimization

SEO optimization campaigns should run anywhere from 3-12 months (6-12 months being the average campaign duration) with frequent monitoring and tweaks. .
Tracking Implementation
Set up GoogleAnalytics to dashboard reporting
Reporting:
Monthly Dashboard Reporting through Google Analytics

TRANSITIONAL SEO SERVICES

Keyword Research & Analysis-Determine best performing brand /non brand keywords for most optimal and converting KPI’s
LSI -Determine Latent Semantic Indexing (LSI) terms. Determine supporting terms recognized by search engines through semantic correlation. Include with core keywords to incorporate in SEO on-page execution.
Topicality Analysis -Determine on page terms that to align with the topicality of your site’s page and over arching message for a better page and domain authority and relevant organic scoring.
Competitor Analysis -Uncover opportunities, determine difficulty score for SERP rankings along with competitive linking landscape.
Landing Page Recommendations to ensure the most optimal converting and best user experience.
Perform On-page SEO execution to site pages
We will optimize each of your site’s pages and run topical analysis as well as Keyword Density analysis to determine content and keywords you want to emphasize per page Optimizing (up to 10 keywords) :

On Page SEO:

  • Page Meta Titles.
  • Page Meta Keywords
  • Page URLs(page slugs).
  • Page Meta Descriptions.
  • Content & Header (H1-H4) tags
  • Optimize Image Tags.
  • Website Internal Linking Structure/ Optimization.
  • Full On Page Body Content Optimization

SEO optimization campaigns should run anywhere from 3-12 months (6-12 months being the average campaign duration) with frequent monitoring and tweaks.

Off Page SEO:

  • Search Engine Submissions
  • Google Places Listing & Local Business Listing
  • Article Submissions
  • Link Building of relevant existing online content
  • Blog Link Submissions to Blog Directories
  • Social Profile Optimizations
  • Further Planning & Recommendations

Tracking Implementation

Setup Google Analytics to dashboard reporting
Setup Webmaster Console to track SEO Progress

Reporting:

Monthly Dashboard Reporting through Google Analytics / Google Webmaster console
Reporting Analysis

PRINCIPAL SEO SERVICES

Keyword Research & Analysis-Determine best performing brand /non brand keywords for most optimal and converting KPI’s
LSI -Determine Latent Semantic Indexing (LSI) terms. Determine supporting terms recognized by search engines through semantic correlation. Include with core keywords to incorporate in SEO on-page execution.
Topicality Analysis -Determine on page terms that to align with the topicality of your site’s page and over arching message for a better page and domain authority and relevant organic scoring.
Competitor Analysis -Uncover opportunities, determine difficulty score for SERP rankings along with competitive linking landscape.
Landing Page Recommendations to ensure the most optimal converting and best user experience.
Perform On-page SEO execution to site pages
We will optimize each of your site’s pages and run topical analysis as well as Keyword Density analysis to determine content and keywords you want to emphasize per page Optimizing (up to 10 keywords) :

On Page SEO:

  • Page Meta Titles.
  • Page Meta Keywords
  • Page URLs(page slugs).
  • Page Meta Descriptions.
  • Content & Header (H1-H4) tags
  • Optimize Image Tags.
  • Website Internal Linking Structure/ Optimization.
  • Full On Page Body Content Optimization

SEO optimization campaigns should run anywhere from 3-12 months (6-12 months being the average campaign duration) with frequent monitoring and tweaks.

Off Page SEO:

  • Search Engine Submissions
  • Niche Directory Submission
  • Google Places Listing & Local Business Listing
  • Link Building of relevant existing online content
  • Blog Link Submissions to Blog Directories
  • Social Profile Creation
  • Social Profile Optimizations
  • Further Planning & Recommendations
  • Blog Integration
  • Guest Post Submissions based on communications

Tracking Implementation

We set up Analytics and Webmaster Console so that you can track progress of your SEO investment(number of visitors, content viewed, time on site, goals achieved
Sitemap XML Google Submission

Reporting:

Monthly Dashboard Reporting through Google Analytics / Google Webmaster console
Reporting Analysis