As we continue our trek into the wonderful world of marketing, a constant in today’s industry is a technique call Search Engine Optimization, or SEO. If you have any type of business, product, service, or brand that you’re promoting online, chances are you’ve heard about using SEO to get more people to see you through search engines, like Google and Yahoo!.Likewise, if you’ve done any further research into it, then you’ve probably grown exhausted into the many different channels that needs to be managed in order to create a successful SEO campaign. Well, this week, we’re going to take an in-depth look at SEO and attempt to simplify it as best we can, to make it more manageable for you!
Before we venture into all of the technical details of SEO, let’s first break down what SEO is. Search Engine Optimization is the process of increasing your website visibility in search engines. Simply stated, it’s altering and optimizing your website so that, when someone searches for your field in a search engine, your page is on the first page of search results. This is done by analyzing the best keywords that users type to search for businesses in your industry, optimizing your website to include these keywords in your headings and general content, linking other sites to you, and creating effective and interesting content to spark interest.
Now before you get that overwhelming feeling of all that’s involved in successfully managing SEO for your business, the main thing to keep in mind is that SEO is a marathon, not a sprint. To create an effective campaign, and get your business a high-ranking in Google, you have to be prepared to be patient and work on it consistently for 3-6 months. There is no quick way to move your business into a higher ranking on search engines organically, and any attempts to loophole the system could get you and your business permanently removed from search engines. To properly and successfully compete in the field of SEO and rankings, the two most important things to keep in mind are patience and endurance.
Case Study: SEO is by far the leading internet marketing strategy used by businesses that strive to increase their online presence. We had the pleasure of meeting Mr. Bill Mertz, owner of MasterTech Auto Care in Plano, Tx, who is an adamant believer and user of SEO strategies and techniques. Mr. Mertz hired an SEO professional to optimize and manage his website to boost his ranking on search engines. Simply speaking, when a user types in a keyword associated with MasterTech, such as “auto mechanics in Plano, TX”, MasterTech is at the top of the organic (non-paid) search results. As a result, from his investment in SEO (around $1,000 per month), Mr. Mertz averages close to $20,000 per month in new business! He credits his continuous growth mainly to his ranking on search engines and, of course, having great business practices, which keeps customers taking about his shop online.
As buyers and prospective customers move into the realm of online shopping, a successful business realizes the shift and moves with it. The cornerstone of having a successful online marketing strategy is building a website and optimizing it for search engines. As we move forward in this week of SEO, we’ll explore the best ways to get started optimizing your site and what to do away from your site to get Google, Yahoo!, and various other search engines to notice and start ranking you!
-AdLo Marketing Group