SEO Week Day #4: White Hat vs. Black Hat SEO

As we near the end of SEO Week, it’s imperative that we take the time to talk about strategies that should be avoided in an SEO campaign. These strategies, called Black Hat SEO,  are basically used to cut corners and trick search engines into giving a website a higher ranking than it deserves. Those who […]

SEO Week Day #3: All About LINKS!!!

An important part of SEO, one that most people never account for, is the factor of links into building an effective SEO campaign. Links are an important two-way street to a website, with search engines analyzing the amount of credibility your site has, as well as how many credible sites have links to your website. […]

SEO Week Day #1: What’s This Buzz About SEO?

As we continue our trek into the wonderful world of marketing, a constant in today’s industry is a technique call Search Engine Optimization, or SEO. If you have any type of business, product, service, or brand that you’re promoting online, chances are you’ve heard about using SEO to get more people to see you through […]

Marketing 101: “What Are You Doing to Promote Your Brand?”

Marketing is by far one of the most important things you will ever do for your brand. When you think about it, your business is mainly composed of two factors: offering a quality product/service to your customers, and getting customers through the door. You could have the most innovative product out, or offer the highest […]

Marketing 101: “None of your success will work unless you do.”

“None of your success will work unless you do.” That quote has been ingrained in my mind since I started AdLo in 2009. When I made the decision to invest my time, resources, and finances into my dream, I, like so many entrepreneurs, had no earthly idea where to start and how to reach out […]